Apisum Consulting founder Nancy Wiesenfeld has been specializing in customer insights for over 25 years.

Beginning her career at Tandemar Research (now iPSOS ASI), Nancy was a Data Specialist where her focus was on data synthesis and analysis. 

In 1997, she joined Research One International, specializing in pharmaceutical market research. Having a strong base knowledge of data structure and analysis, she managed several qualitative and quantitative research projects and provided actionable recommendations in support of brand growth for companies including Pfizer, Merck Frosst, Sanofi-Aventis and Schering-Plough. Having an interest in seeing “another side of the marketing coin”, she then joined the advertising agency Publicis in 2002 as an Account Director focusing on consumer packaged goods and government policy clients in the healthcare sector.

In 2005, Nancy joined Voice of Customer solutions provider iPerceptions Inc. She held leadership positions on the account management and analytics teams and was responsible for supervising deliverables for all projects in addition to directly managing clients in the Hospitality, Automotive, Finance, Publishing and Retail sectors. 

Apisum was launched in 2017. With a keen ability to see the forest as well as the trees, Nancy’s focus is to develop custom tailored solutions and translate data into insights so that her customers can make sound business decisions.